AI Tailoring · Mobile App
Masaha
Kuwait's first AI-powered tailoring platform, making it easy to design and order custom-made dishdashas from your phone. An innovative virtual fitting room captures accurate body measurements, while users personalise fabrics, colours and tailoring details for a seamless digital experience.
The brief
A product designed to make difficult work feel natural.
This case study outlines our approach: reduce complexity, establish a distinct visual system and engineer every interaction around the user’s real objective.
AIMobile AppVirtual Fitting
